Winter Park happens to be the nicest area in Central Florida. I live and work under a mile apart. There is something great about not being in a fashion capital, there is much less pressure and not as many forced influences. It gives us the ability to make what we want, at the pace we want with quite a bit less overhead. We love our State and are proud to make 90 percent of our products within 80 miles of where they are designed. This isn’t some sort of elitist mission statement but a necessity if we want to maintain a high level of control over our business.
LINE: How do you feel that your environment in Florida lends to the brand?
JG: I think it makes us more calm, probably sweatier also.
LINE: Do you see MAKR adding clothing, and other assets to its brand?
JG: We are currently building out a hard goods studio just down the road from our main space. We are going to be doing furniture and other studio/home accessories. This is the most logical next step for us.
LINE: I find the MAKR blog to be exceptionally beautiful, and one of the best curated I have ever come across. Can you tell us a bit about your process with it, and the talent you feature on it?
JG: I go on these Internet journeys when I’m sitting on my sofa, just linking from one thing to the next, saving out images that I like. I go back through and investigate the image maker and who they link to, gather up enough coherent content and make a post about it. I know what I like as soon as I see it so this is just an
extensions of that edit. The blog is the most casual part of my work for sure.
LINE: Do you have a background in photography?
JG: I do, I grew up skateboarding and documenting that life. I entered college with a focus on photography.
LINE: Who are your favorite fashion designers?
JG: I like design and people that care about design, from well known designers to random people that fix poorly functioning things. Not really into “Fashion”.
JG: AA Bondy, J. Tillman, JBM, The National, Explosions, Elvis Perkins, The Dodos, old blues, Furry Lewis, JD Short, John Fahey and Jack Rose, a bunch of others, just depends on the day. I used to really love The Mercury Program, Kepler, Early Day Miners, Tortiose, The Sea and Cake and other Chicago stuff. I don’t listen to them much anymore but they were a big part of my collection early on.
JG: All types, nothing that sticks out as being a favorite. Drive was amazing, recently.
LINE: What do you look forward to most in the fall?
JG: I can go outside in Florida and not feel like I am going to die.